WomanZone is a New Zealand made product with all sorts of wonderful ingredients. The active one is designed to increase the circulation to the clitoris, in the same way that Viagra assists circulation & therefore erection, in the penis.

There has been much discussion about the value of this and other gels of simliar nature. My view is that the important part is to encourage women to enjoy sexual pleasure whether by masturbation, use of a gel (such as WomanZone) or during making love with a partner. When both partners enjoy receiving as well as giving pleasure it makes for a much improved mutually beneficial relationship.

"Libido issues are different for older and younger women," says Dr Bagshaw. "For younger women there are performance issues, because their world is dominated by outcomes. Performance assessments at work are transferred to sexuality, too.

"Also, we all know that different things turn men and women on." Yes, these are vast generalisations," she agrees, but valid nonetheless. There are also religious, cultural and perhaps historical personal considerations. If there is repressed anger or guilt about the past, then low libido results.
Attitudes and beliefs play an important part too: women might not believe that they should not enjoy sex, for instance.

"I grew up referring to my genitals as the part "down there" and "between my legs", remembers Diana. "Considering that we didn't even use the right terminology, it was not hard to make the association that anything sexual was dirty." Having resorted to marriage guidance counseling with her husband, Diana learnt to enjoy her sexuality. "At the age of 54 I had my first orgasm!" she declares, delighted. What changed? Diana bought a topical gel that was recently released in Australia and New Zealand. "It's turned my life around."

Sue Bagshaw adds, "Women need to learn to pleasure themselves."


Dr Sue Bagshaw BSc, MBBS, FACSHP
Senior Doctor 198 Youth Health
Past Medical Training Co-ordinator NZFPA Southern Region.

Sue has worked in the area of sexual and reproductive health and youth health for the last 20 years.